WHY GRAND STRAND GIFT & RESORT MERCHANDISE SHOW?
- Known as ‘The Big Kahuna’, the annual Grand Strand Gift & Resort Merchandise Show is the largest, longest-running coastal souvenir and resort gift show in the nation. Serving retailers for more than 35 years, this is the must-attend event for everyone in the coastal souvenir and resort business.
- The show's timing and easy to reach location allow retailers plan their upcoming spring and summer resort seasons during the off-season without the hassle and cost of traveling far from their businesses.
- The Grand Strand Gift & Resort Merchandise Show has a strong retention rate - 90% of exhibitors return each year and have exhibited in the show for more than 5 years.
ATTRACTING THE EAST COAST’S TOP COASTAL & RESORT RETAILERS FROM MAINE TO FLORIDA
You’ll see coastal retailers who regularly attend this event in virtually every buying category, including:
- Souvenir Shops
- Beach Shops
- Surf Shops
- Grocery & Gourmet Stores
- Fashion Accessory Stores
- Children & Toy Stores
- Gift, Card, Specialty Stores
- Home Furnishing & Decorative Accessory Stores
- Mail Order Catalogs
- Department & Chain Stores
- Drug Stores & Pharmacies
- Jewelry Stores
- Floral Gift Stores
- Book Stores
- Garden Centers & Hardware Stores
- Museums, Zoos & Aquariums
WE ARE YOUR MARKETING PARTNERS
A full-scale marketing campaign will target the region’s key decision-makers. Elements include:
- Multi-level direct mail campaign targeting thousands of retailers throughout the region
- Targeted Buyer Relations Outreach securing the attendance of top VIPs with VIP travel incentives. Targeted personal call outreach to key accounts.
- On-Site Buyer Services ranging from daily giveaways and drawings, and other special events.
- Advertising & PR generating show coverage in key industry trade publications.
- Email Marketing campaign includes regularly scheduled buyer eblasts in weeks and months leading up to the show
- Free Exhibitor Marketing Materials including postcards, web banners and personalized registration codes.
- Social Media and Google AdWords campaigns targeting retailers throughout the eastern coastal states